Graphic that looks like crumpled paper with the words "Are you a secret admirer" written on it.

Valentine’s Day Solicitation


The direct mail and email solicitations below are part of UCA’s planned giving marketing campaign. The two-fold goal for this solicitation was to 1) remind alumni and friends of UCA’s planned giving program and 2) have them respond if they have already included UCA as part of their estate planning process.

For the mailer, I developed the idea, wrote the copy and worked with our graphic design team to create the finished product.

Valentine's Day direct mail piece, side 1
Valentine's Day direct mail piece, side 2

For the email below, I adapted the copy from the direct mail piece and worked with Advancement Services to develop a mailing list that would reach our targeted audience. Our graphic designer created the email header using the design from the direct mail piece.

Screen shot of an email about planned giving