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Alumni Newsletter Redesign
One of my tasks each month is to create and distribute the UCA Alumni Newsletter. After working on it for a year, I decided to implement a more streamlined approach, both in terms of design and content. New version Click image for the complete newsletter. Original version Click image for the complete newsletter.
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UCA to host free estate planning seminar
Putting together a will or estate plan can often seem like a daunting prospect. In fact, some estimates show that more than 60% of Americans don’t currently have an up-to-date will. The University of Central Arkansas’ Office of Legacy Planning is aiming to take some of the mystery out of estate planning with a free…
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National Make-A-Will Month Campaign
For National Make-A-Will Month, I worked with our partner, FreeWill, to develop an email series to reach alumni. As a last-minute addition, I also created a meme-based graphic to share on social media. Emails The first email, which was sent out at the beginning of August. Click on the image to see the entire email.…
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Half Century Club: Save the Date
Save the date email to UCA’s Class of 1973 in advance of their Half Century Club induction during Homecoming. Click the image to see the entire email.
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UCA College of Education Fundraising Campaign
We created a small fundraising campaign that was targeted towards College of Education alumni who might be willing to use a retirement plan to create a planned gift. The campaign included a direct mail piece and an email. The email piece linked to a longer story on the featured donor. Click on the image above…
