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Valentine’s Day Solicitation
The direct mail and email solicitations below are part of UCA’s planned giving marketing campaign. The two-fold goal for this solicitation was to 1) remind alumni and friends of UCA’s planned giving program and 2) have them respond if they have already included UCA as part of their estate planning process. For the mailer, I…
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Alumni Newsletter Redesign
One of my tasks each month is to create and distribute the UCA Alumni Newsletter. After working on it for a year, I decided to implement a more streamlined approach, both in terms of design and content. New version Click image for the complete newsletter. Original version Click image for the complete newsletter.
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UCA to host free estate planning seminar
Putting together a will or estate plan can often seem like a daunting prospect. In fact, some estimates show that more than 60% of Americans don’t currently have an up-to-date will. The University of Central Arkansas’ Office of Legacy Planning is aiming to take some of the mystery out of estate planning with a free…
