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UCA to host free estate planning seminar
Putting together a will or estate plan can often seem like a daunting prospect. In fact, some estimates show that more than 60% of Americans don’t currently have an up-to-date will. The University of Central Arkansas’ Office of Legacy Planning is aiming to take some of the mystery out of estate planning with a free…
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National Make-A-Will Month Campaign
For National Make-A-Will Month, I worked with our partner, FreeWill, to develop an email series to reach alumni. As a last-minute addition, I also created a meme-based graphic to share on social media. Emails The first email, which was sent out at the beginning of August. Click on the image to see the entire email.…
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Half Century Club: Save the Date
Save the date email to UCA’s Class of 1973 in advance of their Half Century Club induction during Homecoming. Click the image to see the entire email.
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UCA College of Education Fundraising Campaign
We created a small fundraising campaign that was targeted towards College of Education alumni who might be willing to use a retirement plan to create a planned gift. The campaign included a direct mail piece and an email. The email piece linked to a longer story on the featured donor. Click on the image above…
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UCA Magazine Email
Click on the image to see the entire email. This copy of UCA Magazine also contains a story I wrote on Dr. Patricia Smith, a faculty member who had made a planned gift to the university.
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Legacy: Making a difference for the leaders of tomorrow
When he arrived at UCA as a first-generation college student, Gary Bunn ’88 wasn’t sure what to expect. Having grown up in the small town of Crossett, Arkansas, without any sort of connection to college life, he was admittedly overwhelmed when he first set foot on campus. “I was intimidated,” Bunn said. “I won’t even…
