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Valentine’s Day Solicitation
The direct mail and email solicitations below are part of UCA’s planned giving marketing campaign. The two-fold goal for this solicitation was to 1) remind alumni and friends of UCA’s planned giving program and 2) have them respond if they have already included UCA as part of their estate planning process. For the mailer, I…
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UCA to host free estate planning seminar
Putting together a will or estate plan can often seem like a daunting prospect. In fact, some estimates show that more than 60% of Americans don’t currently have an up-to-date will. The University of Central Arkansas’ Office of Legacy Planning is aiming to take some of the mystery out of estate planning with a free…
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National Make-A-Will Month Campaign
For National Make-A-Will Month, I worked with our partner, FreeWill, to develop an email series to reach alumni. As a last-minute addition, I also created a meme-based graphic to share on social media. Emails The first email, which was sent out at the beginning of August. Click on the image to see the entire email.…
