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The direct mail and email solicitations below are part of UCA’s planned giving marketing campaign. The two-fold goal for this solicitation was to 1) remind alumni and friends of UCA’s planned giving program and 2) have them respond if they have already included UCA as part of their estate planning process. For the mailer, I…
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As the confetti floated through the air and mingled with the cheers ringing from the audience, Ebony Mitchell ’19 walked to the front of the Robinson Center stage in Little Rock. A crown glittered atop her head and a satin sash draped over her shoulder. Mitchell had just been crowned as the 84th Miss Arkansas…
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Twelve hours. That’s how long it took to undo almost two semesters worth of work. When a pair of student teams from the University of Central Arkansas traveled to compete at the National Robotics Challenge in Marion, Ohio, one of the teams unpacked their bags after the 12-hour road trip only to find disaster staring…
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The direct mail and email solicitations below were part of UCA’s year-end giving efforts. Both the postcard and email were sent to UCA alumni and friends who were 70 and older at the time of the mailing and focused on gifts that could be made as part of a qualified charitable distribution from an individual…
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