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National Make-A-Will Month Campaign
For National Make-A-Will Month, I worked with our partner, FreeWill, to develop an email series to reach alumni. As a last-minute addition, I also created a meme-based graphic to share on social media. Emails The first email, which was sent out at the beginning of August. Click on the image to see the entire email.…
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UCA College of Education Fundraising Campaign
We created a small fundraising campaign that was targeted towards College of Education alumni who might be willing to use a retirement plan to create a planned gift. The campaign included a direct mail piece and an email. The email piece linked to a longer story on the featured donor. Click on the image above…
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Legacy: Making a difference for the leaders of tomorrow
When he arrived at UCA as a first-generation college student, Gary Bunn ’88 wasn’t sure what to expect. Having grown up in the small town of Crossett, Arkansas, without any sort of connection to college life, he was admittedly overwhelmed when he first set foot on campus. “I was intimidated,” Bunn said. “I won’t even…
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Year-End Fundraising Solicitation
The direct mail and email solicitations below were part of UCA’s year-end giving efforts. Both the postcard and email were sent to UCA alumni and friends who were 70 and older at the time of the mailing and focused on gifts that could be made as part of a qualified charitable distribution from an individual…
